2020 was a year of significant shifts, not just globally, but also in the world of beauty. For lipstick lovers, particularly those within China, the year was indelibly marked by the influence of Li Jiaqi (李佳琦), the charismatic livestreaming king, and his extensive collaborations with Yves Saint Laurent (YSL). YSL, renowned for its luxurious lipsticks, found a powerful ally in Li Jiaqi, whose passionate reviews and massive online following propelled several YSL products to unprecedented levels of popularity. This article delves into the phenomenon of Li Jiaqi and YSL in 2020, exploring the specific products, marketing strategies, and cultural impact of their partnership.
YSL's Legacy: The Power of the Lip
Yves Saint Laurent Beauté has long held a prestigious position in the luxury cosmetics market. Its reputation is built on high-quality ingredients, sophisticated packaging, and a commitment to trendsetting shades. But even within this established brand, its lipsticks have consistently held a place of prominence. The iconic statement: "YSL家最出名的就是他家👄💄了," (YSL is most famous for its lipsticks) speaks volumes about the brand's identity and consumer perception. This inherent strength laid the foundation for a particularly successful collaboration with Li Jiaqi.
Li Jiaqi, often dubbed the "lipstick king" (口红一哥), possesses an unparalleled ability to connect with his audience through engaging livestreams. His detailed product reviews, enthusiastic demonstrations, and relatable personality have cultivated a vast and loyal following. His influence extends far beyond mere product endorsements; he shapes beauty trends and directly impacts sales figures. Therefore, the pairing of YSL's established reputation with Li Jiaqi's immense influence created a potent synergy in 2020.
A Deep Dive into the 2020 YSL Collection: Li Jiaqi's Perspective
Li Jiaqi's 2020 reviews covered a broad spectrum of YSL's lipstick offerings. His preference for the "金色圆管" (gold round tube) – the iconic YSL Volupté Shine – is well documented. He frequently praised its moisturizing properties, its ability to minimize the appearance of lip lines ("不显唇纹"), and its impressive longevity ("持久度也杠杠滴"). This emphasis on comfort and performance aligns with the evolving preferences of Chinese consumers, who increasingly value both aesthetics and functionality in their cosmetics.
In contrast, his reviews of the YSL Rouge Pur Couture (方管, square tube) often highlighted a drier texture ("相较有点干"). This nuanced approach, acknowledging both the strengths and weaknesses of each product, adds to his credibility and resonates with viewers who appreciate honest and comprehensive assessments. This wasn't simply a matter of showcasing the products; he provided context, comparisons, and personal experiences, making his reviews far more impactful than simple advertisements.
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